neue Easo®

neue Easo® is a contemporary interpretation and extension of the Isonorm (DIN EN ISO 3098) standard — designed by a designer for designers. Not to mention engineers and architects as well. The monolinear lines were slightly adjusted to make horizontal strokes appear optically equal to the vertical ones and for better text settings ink-traps were introduced. Furthermore the design is not limited to one stroke-width only but offers a broad variety of weights ranging from Thin to Bold. Each weight is available in three different styles: upright (0°), italic (+15°) and ritalic (–15°). And in order to make a designer’s life easier all three subfamilies (neue Easo, neue Easo Eng and neue Easo Mono) share the same character set, the same amount of styles and identical vertical metrics.

neue Easo Eng neue Easo Mono

15 Styles
600+ Glyphs each Style
Supports 90+ Latin-based Languages
Best for Branding and Advertising

The European traveller in America—at least if I may judge by myself—is struck by two peculiarities:

first the extreme similarity of outlook in all parts of the United States (except the old South),

and secondly the passionate desire of each locality to prove that it is peculiar and different

from every other. The second of these is of course, caused by the first. Every place wishes

to have a reason for local pride, and therefore cherishes whatever is distinctive in the way

of geography or history or tradition. The greater the uniformity that in fact exists,

the more eager becomes the search for differences that may mitigate it. The old South is in

fact quite unlike the rest of America, so unlike that one feels as if one had arrived in

a different country. It is agricultural, aristocratic, and retrospective, whereas the rest

of America is industrial, democratic and prospective. When I say that America

outside the old South is industrial, I am thinking even of those parts that are devoted

almost wholly to agriculture, for the mentality of the American agriculturist is

industrial. He uses much modern machinery; he is intimately dependent upon

the railway and the telephone; he is very conscious of the distant markets to which his

products are sent; he is in fact a capitalist who might just as well be in some other business.

Also part of the neue Easo® collection

neue Easo® Eng

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neue Easo® Mono

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neue Easo Release

neue Easo® is a contemporary interpretation and extension of the Isonorm (DIN EN ISO 3098) standard — designed by a designer for designers. Not to mention engineers and architects as well.

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Releases

On the origins of Isonorm

To celebrate the neue Easo® release — an interpretation and extension of the Isonorm standard — Ferdinand Ulrich traces in his essay “Standardised letterforms: some notes on the origins of Isonorm” the influences that led to the iconic design.

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Further Information

Try before you buy. neue offers Trial Fonts for each family with a reduced character set Download trial fonts. Want to customize one of our retail fonts? Sometimes a small modification of an already existing neue font does the job Learn more about Custom Fonts. Let’s have a Video Call in case you prefer it over writing emails Schedule a video call. Get in touch: neue, c/o Alexander Roth, Im Wellenbügel 14, 32108 Bad Salzuflen, Germany Find us on the map Email Instagram LinkedIn.